Insights

Long-form, not thought leadership.

No listicles, no recycled statistics, no vendor talking points. These are the frameworks and mechanics we use when deciding where a client should put the next dollar.

SEO & AI Search

How to Get Your Business Cited by ChatGPT, Claude and Perplexity

AI assistants now answer the questions that used to start a search. Getting named in those answers depends on how these systems source information, which is not how classic search ranking works.

May 6, 202610 min read

SEO & AI Search

The Local SEO Checklist That Actually Moves the Map Pack

Most local SEO checklists list tasks nobody sequences. This one is ordered by what actually influences relevance and prominence, and by how quickly each item pays.

March 24, 202610 min read

Reading about it is cheaper than learning it the expensive way.

If any of this describes a problem you are currently paying for, a discovery conversation will tell you what it would take to fix. We will be direct about whether it is worth doing.

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