Industries
The same channels. Completely different economics.
What actually changes
Four variables decide the whole system.
Customer value
A single legal matter can justify a quarter of marketing budget. A hygiene appointment cannot. Value per customer sets the ceiling on what you can afford to pay for one.
Buying cycle
Emergency plumbing is decided in ninety seconds. A B2B platform decision takes seven months and four stakeholders. The same funnel cannot serve both.
Capacity
Generating demand you cannot service destroys reviews and margin at the same time. In several verticals the correct answer is better leads, not more.
Regulation
Advertising rules, privacy legislation and consent requirements materially change what tracking, remarketing and claims are permitted. This is a design constraint, not a footnote.
Not on the list?
These are the verticals where we have built the deepest pattern library, so we start further along. The underlying system works for any business with a considered purchase and measurable customer value. Tell us your numbers and we will tell you whether it fits.
No obligation · We will tell you if we are not the right fit